By 1970 Lotus Components’ advertising – in August 1970 MotorSport – of the new, but ageing, Lotus 7 Series 4 has a bit of hey-man, hip-cat, cool and groovy about it…
Our Col was always up to the minute after-all.
The Seven Series 4 – aka Lotus Type 60 – caused a stir given its new body styling when unveiled at the Geneva Show in March 1970; the original 7 was released in 1958, the S2 in 1960 and the S3 in 1968.
I guess they do have a touch of the beach buggy about them but I always liked the look, rare as the S4 is in Australia.
Check out this article about the evolution of the 7 from S3 to S4 spec written by John Robinson (above), one of the members of that small Lotus Components team way back in 1969. There are lots of other Lotus 7 articles there too. https://www.anglocanadianlotus7.ca/development-of-the-series-iv-seven/
These Lotus Components’ press releases are from the same article.
MotorSport’s caption rather put Team Lotus pace into context, ‘The Lotus 72 in the hands of Jochen Rindt has won three Grands Prix (Dutch, French, British) consecutively. Only the Dutch GP (here) proved him utterly superior, for elsewhere he has been conclusively led by 12-cylinder cars.’
Mind you, to finish first, first you have to finish…more about the Lotus 72 in 1970 here: https://primotipo.com/2018/05/24/jochens-bt33-trumped-by-chunkys-72/
Credits…
MotorSport August 1970, Lotus Cars, anglocanadianlotus7.ca, John Robinson Collection
Finito…
primotipo... 