S.E.V Marchal Ad circa mid-sixties…
The famous French manufacturer of automotive electrical componentry started plying its trade in 1923. The rights to the name, depending upon country, passed to the Valeo Group in 2009. I gather looking at a few online forums the product ‘ain’t what it useter be’.
I just always liked the graphics!…
primotipo... 
Often is the case names are bought and the product never quite the same!