Posts Tagged ‘Auto Action’

In recent times I’ve been writing for a few ‘real magazines’ in addition to my primotipo fix.

It’s been an interesting learning exercise writing to a 2,500-3,000 word limit. That about maxxes things out in print-land, rather than my 5,000-11,000 word (FFS) rambling epics.

I’ve had no formal training in this journo caper as you would have worked out. But in the last couple of years I’ve been beaten into shape a bit by some great mentors/advocates/supporters in Tony Davis, John Smailes and Geoff Harris.

Editors Bruce Williams, Gordon Cruickshank, Jonathan Rishton and Steve Normoyle have been great in giving me a crack, the hardest bit in any new gig is getting a foot in the door.

Funnily enough, the first commission I bagged was with MotorSport- no harm in shooting for the top-end after-all!

Elfin T100 Clisby 1.5-litre V6

The timelines for the international publications are long though, my 7-page piece on the only All-Australian F1 car – the 1965 Elfin T100 Clisby 1.5-litre V6 appeared in the April 2021 issue, I wrote it last June.

It’s long gone from the United Kingdom shelves and probably still a month away from being in-store in Australia, and maybe elsewhere.

Given newsagents are now an endangered species, and that MS is carried by only a tiny number of that endangered species, you might want to buy one online, or even better, subscribe for a year see here; Subscribe to Motor Sport Magazine • All Access from £5/month

Its a ripper piece.

Car owner James Calder, and Clisby Project Engineer Kevin Drage became friends via the lengthy process. KD is the only one of three (together with designer Harold Clisby and machinist Alec Bailey) who built the engine still with us, “On the right side of the turf” as he amusingly puts it. So it’s chockers with first-hand stuff and a swag of photographs never printed before.

Auto Action is Australia’s Autosport.

The fifty year old fortnightly is last-man-standing in a market which for decades offered choice. Only AA survives and thrives. Subscription link here; https://issuu.com/store/publishers/me8674/issues/aa_digital.1809

The timelines of AA, a 62-70 page news magazine, are much tighter than those of MotorSport or The Automobile. The production process might be of interest to you?

The absolute sub-edited, and approved by editor Williams, deadline is 9pm, every Monday fortnight in Oakleigh, Melbourne- much over that incurs financial penalties from the printer.

The design files go up the cloud-thingy to the printer in Windsor, 60km north-west of Sydney (they were under several metres of Hawkesbury River water a couple of issues ago). They print the magazine in the early hours of Tuesday morning.

Pallets of magazines are in the hands of the Liverpool, western Sydney, distribution house before lunch on Tuesday. They go onto trucks heading around this rather large country before the end of the day.

A couple of bundles of the mag are at AA HQ after lunch on Wednesday, and in the shops on the east-coast on Thursday morning – the South Island and the West receive it on Mondays.

I’m writing an historic, newsey column called Chronometric every other issue and features in every issue so keep an eye out- the historic content of Auto Action is now usually no less than 10-pages.

The Automobile is one of many successful magazines founded, or made by Australian automotive publishing giant, Douglas Blain.

My feature in the current, May issue, is about a topic I tripped over by accident.

Harold and Alan Cooper raced Ballots 2LS and 5/8LC in the twenties and thirties at Aspendale and Maroubra and all-points in between. Alan’s life of staggering excess was funded by his much older ‘man-friend’, in the polite yibba-yabba of the day.

It’s an eight-page, never before told story chockers with material and photographs from the archives of my partners in crime; Alistair McArthur, Brian Lear, Bob King, Stephen Dalton, Tony Johns and David Rapley- a team effort indeed.

In most of Australia your chances of buying The Automobile on a news-stand are five-eighths of bugger-all, so you might want to jump online; http://www.theautomobile.co.uk/subscribe/

Alan Cooper, Ballot 4.8-litre straight-eight 5/8LC ‘Indy’ at Maroubra in 1925, not long before it had a high-speed capsize

I can’t believe the paucity of newsagents in this country! While I have had my head up my bum creating content, and not buying too many magazines since 2014, news-agencies have dropped like flies in February. I had not realised how many have closed and how many have halved, or less, their size.

A small sample.

I live in trendo-funko inner-Melbs, Windsor. It’s a great place to live, there are spunk-muffins as far as the eye can see, if you like that sort of thing.

The best Chapel Street can muster is the standard pissant mum and dad pocket-shop size newsagent selling copies of the fascist-daily (Herald-Sun), Womens Weekly, bugger-all-else and a few corn-ball cards.

I’ve got no answers of course, questions are my strong-suit and post-event sagacity is a specialism.

The internet has a lot to answer for. It’s democratised the masses. We can all have our say. Even that primotipo dickhead hops-in-for-his-chop. Everyone expects everything for free.

For gods-sake support a couple of magazines, it doesn’t have to be the ones above, but buy a couple you like, coz if you don’t, very soon they won’t be there. Like newsagents.

Australian Auto Action…

Posted: December 7, 2020 in Obscurities
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Make sure you buy Auto Action this week as it has a piece by yours truly, a six page feature on the Tornados. It has some ripper shots not published before. Keep buying it too, if I can help drag in a few extra readers the historic content will grow.

AA boss-cocky Bruce Williams is expanding his historic coverage to help broaden the appeal of a magazine which has been with us since 1971. Time flies. When i got hooked on cars in 1972 my magazine diet was Racing Car News, Sports Car World and Auto Action, only the latter endures sadly.

AA has more V8-taxis than you can poke a stick at of course. The F1 coverage is great, ditto Indycars, sports-prototypes, off-road and a halfway decent national event summary – and the rest. You might be surprised at the historic content already, about eight pages and above. My loose brief is to waffle on about older single-seaters, sportscars and people.

Anyway, give us a go, revisit the magazine if you’ve not bought it for a while.

primotipo and the like are free, I suppose as a group the ‘primotipos’ of the world have knocked around the sales of traditional publications. But it’s important we keep the magazines we have. Of course said publications must have punter appeal. My current favourites are MotorSport, The Automobile, Australian Musclecar and Auto Action– a diverse selection. All are privately owned which I rather like as an SME owner for most of my business career.

I’m pluggin’ away on some other commissions as well. The Auto Action piece is the first to be published. Many thanks to Geoff Harris, Bruce Williams, Heath McAlpine and the Auto Action crew.

primotipo.com rolls on unchanged, it’s a fix I can’t do without!